Case Study: A New Story With Real Change
CLIENT: Key Function of a Fortune 50 Multinational Corporation
SITUATION:
- Internal function was viewed as highly performing in existing role
- Function was also seen as at odds or irrelevant to current strategic imperatives of the company
- Team’s identity, assets and processes were highly aligned with the old value proposition and approach
OUR ROLE:
- Implemented stakeholder input campaign to understand current priorities and test intersection with optional value extensions
- Defined a transformative path to new value positioning for the team that leveraged existing assets
- Sharpened internal branding and co-created pitch with senior team to explain new path and build internal support
- Supported team definitions of next steps to build capability and go to market internally with new direction
RESULTS:
- Function fully pivoting to new value proposition with internal identity
- Team delivering major strategic contribution and seen as essential for it
- Team expanding on this platform to build new assets in partnership with other functions