Case Study: Maintaining Momentum on Choppy Market Transition Plan
CLIENT: Information Services Firm
SITUATION:
- Medium size public firm in telecom information services industry
- In mid-stream of life-saving change of company from government sector contract to private sector with vastly different value props
- Rapid growth via acquisition, yet needing to meet aggressive targets with no margin to fail
- Some next-level leader concern about ability to perform on plan
OUR ROLE:
- Rallied team about aspirational end-state and inspired about progress to date, transparently framing current state and existing challenges
- Engaged the team in candid dialogue about issues, but involved them in creating solutions as owners, not passive, reluctant passengers
- Laid out specific efforts to accomplish ambitious goals and involved teams in defining success requirements
- Built strong personal commitment within each team member to their impact on the company journey and locked in commitment via public rituals, stoking brotherhood-in-arms spirit against a common challenge
- Prepared participants to tell the story and inspire teams back home
RESULTS:
- Participants exited feeling positive about honest dialogue and excited to take on challenges together
- Top- and extended-leadership teams strengthened effectiveness over time and ability to lead challenging transition
- Company executed and met several aggressive quarterly/annual financial targets
- Company has continued to grow organically and via acquisition with positive stock performance, defining a defensible position as a leader in new market sector